Marketing is one of the most promising applications of augmented reality. Traditional advertising formats, including printed advertisements, banners, promotional videos, etc., can convey product ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

In news that marries the up-and-coming technological worlds of the Internet of Things (IoT) and augmented reality, Eon Reality Inc. of Irvine, Calif., has upgraded its EON AVR Platform so nontechnical ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...